Department Publications

  • Dr. K.G.Hemalatha

    Dr. K.G.Hemalatha, Professor & HoD

    List of Research Publications:

    • A review on models of learning organization, Asian Journal of Management, 8(1):112-116, March2017.
    • A Review on Business Excellence Model, Asian Journal Management, 7(3),July- September, 2016.
    • Challenges of Organized Food and Grocery Retailing, Gitam Journal of Management, vol.12 (1), Jan-March2014.
    • Challenges of Organized Food and Grocery Retailing ,Mustang Journal of Management & Marketing, v. 3,103-119,2013.(listed in Cabell's and Ulrich's, and searchable in full text on EBSCO)
    • Literature Review on prospects of organized retail in India at Erudition-Albertian Journal of Management, July 2013.
    • Foreign Direct Investment in Indian Retail-A Boon to Indian Economy at Journal-Quest–Journal of Management & Research, Dec 2012.
    • Prospects of Organized food and grocery retailing in India by Classical Delphi Technique at Asia-Pacific Marketing Review, Dec’2012.
    • Trends in Organised food and Grocery Retail –A Comparative study at Prabhandan, Vol.2 (2), October’2012.
    • Regulatory Affairs on Organised Retail in India at Survey, Vol 52(1&2), June 2012.
    • Impediment in the Growth of Organized Food and Grocery Retailing in India at International Journal for Management Research and Engineering, ISSN2278-1013,vol.1,Issue1,April,2012(ListedinCabell’sDirectories,Ulrichs).
    • Historical trends in organized food and grocery retail-similarities & Differences at ELK Asia Pacific Journal of Marketing & Retail Management, January 2012, Vol.3, Issue1,ISSN-0976-7193(Listed in Cabel’s Directory).
    • Historical Perspective of Organised Food and Grocery Retailing at JM International Journal of Marketing, ISSN2230-701X (Vol-1, Issue-6), September’ 2011(Listed in Cabell’s Directories, Ulrichs, Index of Copernicus, and Gemonics).
    • An Empirical Assessment of Service Quality Dimensions in the Indian Retail Sector at Journal of Business and Retail Management Research,Vol.4, April 2010,ISSN1751-8202,London School of Management, Listed in Cabell’s Directory (International Journal).
    • Mall Visit Behavior of Older Generation Y Consumers at Serbian Journal of management, 4(2),2009, 137-282,ISSN1452-4864 (Serbia)- (International Journal).
    • Mall Visit Behavior of Older Generation–Y Consumersat‘GyanManagement’, International Bi-annual refereed Journal of management & Technology ,vol.3, issue2, (Jul-Dec2009). ISSN0974-7621.
    • Shopping Behavior in Malls in Bangalore City at SONA Journal of Marketing Research, Vol.1, issue2, July 2009. ISSN0974-5890.
    • A study on consumer choice of organized and unorganized pharmacy at Velammal Journal of management and IT Research- Samridhi, Issue 2, 2009-10.

    Papers Presented in Conferences:

    • Shopping Behavior in malls in Globalised economies presented at 3rd IIM-A conference on Marketing Paradigms for Emerging Economies Indian Institute of Management, Ahmadabad, Jan 2009.
    • “Indian Pharmaceutical industry in the WTO Regime: Issues and Prospects” presented at Indian Institute of Management, Kozhikode, Dec 2008.
    • “E-Retailing Boon or Bane” presented at on international conference at Faculty of management studies, Gurukul Kangri University, Haridwar, Sep 2008.
    • “Challenge of Managing Perishable goods in retailing & Strategy by RFID-A case of Sainsbury” presented at Punjab College of technical education, Ludhiana in the International conference on Business Challenges & strategies in emerging global scenario, May 2008.
    • “The Role of Culture in Multinational Context” presented at Voorhees college, vellore in the UGC sponsored seminar on Organsational values,Vision,&Culture held on April 2008.
    • “Retail complexity –A IT solution-RFID”, presented at Dayananda Sagar College of Engineering on Oct’2007 the national seminar-Managing Firm Digitally.
    • Conference proceedings-A review on models of learning organisations, NCISM-2016, DSCE.
  • Dr. Deepak. R

    Dr. Deepak. R, Professor

    List of Research Publications:

    • Deepak.R(2020), “An Examination of Market Efficiency around Merger and Acquisition events in Indian Healthcare industry”, International Journal of Business and Management Invention (IJBMI), vol. 09(08), pp.01-07. Journal DOI-10.35629/8028, UGC Journal Number: 4485
    • Shruthi.P, Deepak.R, B.Bakappa (2018), “Deciphering Investment Habits Using Association Rules”, International Journal of Advance and Innovative Research, Vol 5,issue 4 (III), October-December 2018. Researcher ID: N-5867-2017. Impact factor: 3.117, ISSN: 2394-7780.
    • Shruthi.P, Deepak.R, B.Bakappa (2018), “Performance Of Cryptocurrencies: Investment Opportunity Persists ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.278-286, July-2018, Available :http://www.jetir.org/papers/JETIR1807047.pdf. ISSN 2349-5162, UGC Journal Number 63975 , Impact Factor: 5.87
    • Dr. Deepak.R(2018),"Seasonal Anomalies In Cryptocurrencies: Can Bitcoins Be The Next Investment Avenue.” International Journal of Business and Management Invention (IJBMI) , vol. 07, no. 07, pp. 09-16.UGC Journal Number: 4485, Impact Factor 4.72
    • Deepak.R, Shruthi.P and Dr. B.Bakappa (2018). “Comparative Analysis Of Investment Avenues-Stock Markets Are Still The Last Option For Employed Women Individual Investors”, International Journal of Research in Management & Social Science, vol 6, issue- 1, pp.4-11. ISSN:2322-0899 Index-Copernicus Journal Master list (ICV: 6.35) UGC journal number: 48996Impact Factor:3.42
    • Deepak.R and Shruthi.P(2018). “Future Fundraising in Digital Economy: Ambiguity Still Persists”, , International Journal of Business and Administration Research Review, Vol 3, issue no-21, pp:17-24 (Impact Factor: 4.729)
    • Deepak.R (2016). “Relationship Between Greece Crisis and Sovereign Credit Rating Downgrades”, IMT Case Journal, Vol 6, Issue 1-2, June 2016, ISSN NO: 2229-6743 (The Case Journal of IMT, Nagpur)
    • Deepak.R and Bhavya.N(2016). “Seasonality in Participatory Notes Investments in India: A Cautionary Trend”, International Journal of Innovative Research and Development, Volume 5, Issue 2, pp. 17-24
    • Deepak.R (2016). “Evaluation and Assessment of Patterns in Participatory Notes Investments in Indian Stock Markets”, Samyoga, volume 11, Issue 2, pp. 1-13
    • Deepak.R (2016). “Gold Monetization in India: A Paradigm Shift in Regulation”, IOSR Journal of Business and Management (IOSR-JBM), Volume 1, pp. 88-91.
    • Deepak.R (2015). “ Greece Crisis and the risk of Conflagration on International Financial Markets”, Southern Economist, Volume-54, Issue-9, pp.17-24
    • Deepak.R and M.R.Shollapur (2015). “Impact of Economic Reforms on Stock Market Behaviour: A short term perspective”, Dharana-International Journal of Business, Volume-9, Issue-2, pp. 3-16
    • Deepak.R (2015). “Security Returns Spectrum-An analysis of seasonality and sensitivity of Indian Stock Markets”, Dharana-International Journal of Business, Volume-9, Issue-1, pp. 56-71
    • Deepak.R and Pushpa.B.V (2015), “Succession and success for investors in open offers and secondary markets: Regulation, Apprehension and Motivation in case of Indian Stock Markets”, IOSR Journal of Business and Management (IOSR-JBM), e-ISSN: 2278-487X, p-ISSN: 2319-7668. PP 55-58.
    • Deepak.R and Swathi Gowda. (2014). “Informational Asymmetry between Informed and Retail investors while investing in the Indian IPO Market”, Indian Journal of Finance, Vol. 8, Issue 9, 32-46. ISSN 0973-8711. (Indexed in Scopus (Elsevier)/Ulrich’s, USA/Econlit, USA/EISRJC/ISA-NISCAIR/Cabell’s Directory) H-index of 4.oo, SJR- 0.199.
    • Deepak.R and Bhavya.N (2014). “An Event Study Analysis of Union Budget Announcement on Broad and Sectoral Indices of Indian Stock Market”, International Journal of Innovative Research and Development, Volume-3, Issue-12, pp. 1-21 ISSN 2278-0211
    • Deepak.R and Jai Krishna.P.S (2014). “Arbitrage Oppurtunities around Key Monetary Rate Announcements: An Event Study Methodology”, International Journal of Innovative Research and Development, Volume-3, Issue-12, pp. 22-35 ISSN 2278-0211
    • Deepak.R and Pushpa.B.V. (2014), “Global Integration and Rupee Depreciation: Are Times Good Forward?”,Ushus-Journal of Business Management, Vol.13, Issue 3,73-87.
    • Deepak, R. and Pushpa,B.V.(2014). Causal Impact of Economic Reforms on Rupee Depreciation in 2013, Chronicle of the Neville Wadia Institute of Management Studies and Research, 3, 246-258. ISSN NO: 2230-9667.
    • Deepak, R. and Pushpa,B.V.(2014). Quantitative Easing And Its Impact On The Financial Markets Of Emerging Economies, IOSR Journal of Economics and Finance (IOSR-JEF), 1, 34-53. e-ISSN: 2321-5933, p-ISSN: 2321-5925 (Indexed in J-Gate) Impact factor:
    • Deepak, R. and Pushpa,B.V.(2014). An Insight into NSEL Scam, IOSR Journal of Business and Management (IOSR-JBM), 3,18-22. e-ISSN:2278-487X, p-ISSN:2319-7668.(Indexed in J-Gate)
    • Deepak,R. and Sandeep,M.(2013).Integration of Indian markets with select global markets: changing paradigms and dynamics, International Journal of Innovative Research and Development (IJIRD), 2, 12, 7-15. ISSN: 2278-7631 (Indexed in Ulrich’s, USA/BASE/DOAJ/J-Gate/DRJI)
    • Deepak, R. and Viswanath, N.S. (2012). Seasonality and Sensitivity of NSE Nifty- An Econometric Analysis, International Journal of Research in Management, Economics and Commerce (IJRMEC), 2, 11. 202-224. ISSN: 2250-057X (Indexed in Ulrich’s, USA/EBSCO Publishing, USA/Cabell’s Directory, USA)
    • Deepak, R., Shukla,Swati.K. Kumar, Abhishek. (2012). Micro credit and its Importance/Methodologies, IOSR Journal of Humanities and Social Sciences (JHSS), 2, 6, 15-21.ISSN: 2279-0837, ISBN: 2279-0845
    • Deepak, R., Shukla, Swati.K. Kumar, Abhishek. (2012). Relation of Microfinance with Women Empowerment, International Journal of Scientific and Research Publications (IJSRP), 2, 10, 1-7. ISSN: 2250-3153
    • Deepak, R., Viswanath, N.S. and Patagundi, S. Basanna. (2010).Investor Strategy under Volatility of Equity Markets in India, RVIM Journal of Management Research, 2, 1, 8-16, ISSN 0974-6722
    • Deepak, R. and Shivaprasad, H.N.(2010). Diaspora between Asymmetric and Behavioural Theories in the Indian IPO markets, NITTE Management Review, 4,1, 8-15.

    Papers Presented in Conferences:

    • DeepakR (2021), “Impact of covid-19 pandemic on Healthcare industry: Perspectives from global capital markets” at the international conference on “Post-Covid practices 1.0” organized by International school of Business and Research(ISBR) on 23rd Feb, 2021
    • Deepak.R (2021), “Cryptocurrency policy: Financing for entrepreneurs in digital era”. Presented paper at the one day virtual International conference on “Reimagining Entrepreneurship and Corporate Governance in the Digital Era” organized by Faculty Research cell- Samshodhana School of Commerce, Jain (Deemed to be University) on 29th Jan, 2021.
    • Deepak.R (2021), “Dimensions in fund raising in the era of cryptocurrencies”. Presented paper at two-day international conference on “Neoteric Advances in Commerce, Management and Social Sciences” organized by Dayananda Sagar College of Arts, Science and Commerce on 21st and 22nd Jan, 2021.
    • Deepak.R (2021), “Parallel Dimensions to fund raising in the era of cryptocurrencies: Evaluation and Performance” presented paper at the one day National level webinar on “Navigating Turbulent Times- Economic Revival strategies Post Covid-19” organized by PG Department of Management studies, Mount Carmel College, Autonomous on 20th Jan, 2021.
    • Deepak.R (2020), “An Examination into trend of bulk and block deals around structural breaks in Indian Stock Markets” presented paper at three day Virtual International conference on Advances on Advances on Mechanical Engineering sciences & Management, organized by Dayananda Sagar College of Engineering from 7th to 9th December 2020.
    • Deepak.R (2020), “An Examination into composition of NPA between priority and nonpriority sectors of nationalized banks”. Presented paper at three day Virtual International conference on Advances on Advances on Mechanical Engineering sciences & Management, organized by Dayananda Sagar College of Engineering from 7th to 9th December 2020
    • Deepak.R (2020), “Study of factors affecting the purchase decisions of motorbike enthusiasts during pandemic in Karnataka”. Presented paper at the three day virtual international conference on Advances on Mechanical Engineering sciences & Management, organized by Dayananda Sagar College of Engineering from 7th to 9th December 2020.
    • Shruthi.P, Deepak.R, and Dr. B.Bakappa (2018). “Investigation and Assessment of Investment Habits of Employed Women among conventional and non-conventional avenues: An Exploratory Study” presented paper at the 6th National Conference on Emerging Trends in Engineering, Research and Management, organized by GM Institute of Technology (GMIT), Davangere on 26th-27th October, 2018.
    • Shruthi.P, Deepak.R, and Dr. B.Bakappa (2018). “Deciphering Investment Habits Using Association Rules”, presented paper in the two-day international conference on “Management 4.0: Disruptions in Business and Millennials at the workplace” organized by Krupanidhi School of Management, Bengaluru on 12th and 13th October, 2018.
    • Deepak.R (2018). “Fundraising in Digital Economy: Ambiquity still persists”  at the one day symposium on “Cryptocurrency: A New paradigm in Economics” at M.P.Birla Institute of Management, Bengaluru on August 3rd, 2018.
    • Deepak.R, Shruthi.P and Dr. B.Bakappa(2018). “ Comparative analysis of various investment avenues among strategic investors in Indian Stock markets” at the one day National conference on “ Emerging Trends in Commerce, Management and Technology” organized by P.G. Department of Commerce, Soundarya Institute of Management studies, Bangalore on 24th March, 2018.
    • Deepak.R (2018).  "Future Fundraising in Digital Economy: Ambiquity Still Persists" at the 1st International Conference on "Convergence of Management and Technology-Oppurtunities and Challenges" Organized by Department of Management & Computer Science, SJES College of Management studies, Bengaluru on 28th, March 2018. 
    • Deepak.R(2017). “Responses of Indian Diversified Portfolios and Markets to Disruptive Innovations: Is it a Constant or a Variable Phenomenon” at two-day International Conference on “Developing Skills and Competencies for Global Competitiveness” held at Prestige Institute of Management Research (PIMR), Indore in collaboration with Siam University(Thailand), International Latin University (Argentina), Federal Polytechnic (Nigeria), DebreBerhan University (Ethiopia) on February 4-5th, 2017.
    • Deepak.R (2016). “Disruptive Innovation in Policy Making and Its Impact on Structural Adaptation: An Analysis of Chaos Theory” at one-day national conference on “Demonetization and Ramifications” held at M.P.Birla Institute of Management (MPBIM) in collaboration with Southern Economist, Bangalore on 16th December, 2016.
    • Deepak.R (2016). “Policy Making and Disruption: An analysis using Chaos Theory” at one-day national conference on “Transforming India through Innovation and Entrepreneurship” held at T-John Institute of Management and Science (TIMS), Bangalore on 6th December, 2016.
    • Deepak.R (2016). “Obligatory Responses Of Indian Markets To Us Presidential Elections: Is It A Constant Or A Variable Phenomenon" at one Day National Conference (NOVITAT- Innovative Practices for Corporate and Individual Development) held at Krupanidhi School of Management, Bangalore on 20th Nov. 2016.
    • Deepak.R(2016). “Gold Monetization in India: A paradigm shift” at International Case study conference and case writing workshop-2016 conducted by IES Management College and Research Centre at Mumbai, on February 4th and 5th, 2016. 
    • Deepak.R and Bhavya.N(2016). “Idiosyncratic Relationship Between Investor’s Sentiments And Tangibility Of The Organizations In Indian Stock Markets” at National conference on Disruptive Innovations in Businesses conducted by Reva University-school of commerce and management at Bangalore on January 29-30th, 2016.
    • Deepak.R (2016). “Relationship Between Greece Crisis And Sovereign Credit Rating Downgrades”, at International conference on Information Technology and Business Intelligence (ITBI-15) conducted by IMT Nagpur held at Goa on January 21-23rd 2016.
    • Deepak.R and Bhavya. N (2016). “Seasonality in Participatory Notes Investments in India: A Cautionary Trend”, at International conference on Information Technology and Business Intelligence (ITBI-15) conducted by IMT Nagpur held at Goa on January 21-23rd 2016.
    • Deepak.R (2015). “Evaluation and Assessment of Patterns in Participatory Notes Investments in Indian Stock Markets” at international conference conducted by T-Johns Institute of Management and Science (TIMS), Bangalore on December 11th, 2015. 
    • Deepak.R and Pushpa.B.V., “Succession and success for investors in open offers and secondary markets: Regulation, Apprehension and Motivation in case of Indian Stock Markets”, at International case study conference by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 4-5th, 2015.
    • Deepak.R and Jai Krishna P.S, “Arbitrage Oppurtunities Around Key Monetary Rate Announcements: An Event Study Methodology”, at 6th International conference on IT and Business Intelligence (ITBI-14), organized by IMT Nagpur at Hyderabad to be held on November 21-23rd , 2014.  
    • Deepak.R and Bhavya.N, “ An Event Study Analysis of Union Budget Annoucement on Broad and Sectoral indices of Indian Stock Market”, at 6th International conference on IT and Business Intelligence (ITBI-14), organized by IMT Nagpur at Hyderabad to be held on November 21-23rd , 2014.  
    • Deepak.R and Pushpa.B.V, “Causal Impact of Economic Reforms on Rupee Depreciation in 2013”, at International conference on Business, Management and Governance organized by University of Pune in association with Neville Wadia Institute of Management studies and research, Pune on March 8th and 9th, 2014.
    • Deepak.R and Pushpa.B.V, “Quantitative Easing And Its Impact On The Financial Markets Of Emerging Economies” at 7th International Business Research Conference on Emerging Marketing Practices: Differentiation and Value creation, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 21st and 22nd, 2014.
    • Vishnu. D, Shruthi.P.S, Vasu Pradeep. T and Deepak.R, “An Impact of US Debt Crisis on Medium Risk Portfolios during Oct, 2013” at 7th International Business Research Conference on Emerging Marketing Practices: Differentiation and Value creation, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 21st and 22nd, 2014.  
    • Vishnu. D, Shruthi.P.S, Vasu Pradeep. T and Deepak.R, “An Impact of US Debt Crisis on Low Risk Portfolios during Oct, 2013” at 7th International Business Research Conference on Emerging Marketing Practices: Differentiation and Value creation, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 21st and 22nd, 2014. 
    • Deepak.R and Pushpa.B.V, “ An Insight Into NSEL SCAM” at International case study conference on Leveraging Business Value by Evolving Management Practices, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 20th, 2014.
    • Deepak.R and Pushpa.B.V, “A Study On Integration Of Indian Markets With US Markets: An Impact Study”, at International Conference On Changing Global Economic Perspectives: Managing Sustained and Inclusive Growth (ICCGEP’14) organized by Jaipuria Institute of Management , Vasundhara, Ghaziabad to be held on 8th and 9th February, 2014. 
    • Deepak.R and Pushpa.B.V, “US Debt Crisis On Indian Stock Markets: A Test Of Semi-Strong Efficiency”, at National conference on “Unleashing Ingenious Management Potential for Business Endurance" organized by Berchmans Institute of Management studies, St.Berchmans college, Changanassery, Kerala to be held on 9th and 10th January 2014.  
    • Deepak.R and Sandeep.M, “ Integration of Indian markets with select global markets: changing paradigms and dynamics”, at 5th International conference on IT and Business Intelligence (ITBI-13), organized by IMT Nagpur at Guna, Madhya Pradesh to be held on December 13-15th, 2013.
    • Deepak.R and Vijayalakshmi.S, “Talent Retention In IT And ITES Sectors: Accounting Perspectives”,  at 2nd International conference on Managing Human Resources at the Workplace, organized by SDMIMA, Mysore on December 13th -15th ,2013. 
    • Deepak.R and Pushpa.B.V, “Global integration and Rupee depreciation: Are times good forward?” at International conference on Emerging Trends in Business, organized by Christ University, Bangalore, Karnataka on December 12th and 13th, 2013.
    • Deepak.R, AnuNatraj, Bhavya Naidu and Basanna S Patagundi, “Demand for Gold: Government versus consumers” at International on Emerging Trends in Business, organized by Christ University, Bangalore, Karnataka on December 12th and 13th, 2013. 
    • Deepak.R and Vijayalakshmi.S, “Return On Talent: A Success Quotient Less Emphasised” at International conference on “Innovation- A key to Global competitiveness” conducted by BMS Institute of Management, Bangalore held on October 24th and October 25th, 2013.
    • Deepak.R and Pushpa.B.V, “Rupee Depreciation in 2013: An era for another economic reform?” at International Conference on Global Economic Turbulence and its implications on Indian Financial Environment, organized by Kristu Jayanti college, Bangalore, Karnataka on September 26th and 27th, 2013.
    • Deepak.R and Viswanath.N.S “Seasonality and Sensitivity of NSE Nifty- An Econometric Analysis” at 4th International Conference on IT and Business Intelligence (ITBI-12), organized by IMT Nagpur at Bhubaneswar, Orissa, on Nov23-25, 2012.
    • Deepak.R, “ Sustainability Measures for Efficient Markets and Good Governance: A Impact study on the Extension of Trading Hours in India” at National Conference on Management of Sustainable Development in India conducted at New Delhi Institute of Management on 1st and 2nd April,2011.
    • Viswanath.N.S, Deepak.R, Basanna.S.Patagundi., “Investor Strategy under volatility of equity markets in India” at International Conference on Innovative Strategies for Global Competitiveness at R.V.Institute of Management, Bangalore held on December 8-10th, 2011.
    • Deepak.R and HN Shivaprasad, “Diaspora between Asymmetric and behavioral theories in the Indian IPO markets” at RNS Institute of Technology international conference in Bangalore 2011. The paper was published in the Conference proceeding titled “Contemporary issues and challenges in Financial sector in India Ed. U, Bhojanna and S. N. Murthy, Excel books, April 2010, pp. 558-566.
    • Patagundi,B., Viswanath N.S., R.Deepak, Glocalization& Informational Efficiency-An Impact Study of Selected Indices in Indian Markets, National conference on “Propelling Corporate India: Strategies & Challenges” held on 12th and 13th August,2010 at M S Ramaiah Institute of Management, Bangalore, India.
    • Viswanath N.S, R.Deepak, Patagundi,B., Emerging Lifestyle Formats in Indian Retailing - An Exploratory Analysis, International Conference on Emergent Business Models and Strategies For the Knowledge Economy, Impact on Business, Government And Society, organized by Indian Business Academy, Bengaluru, November 19-21,2009.
    • R.Deepak, Viswanath N.S., Patagundi,B., Savings Led Expenditure of Selected Indian Consumers (LIKR)– ROI Approach of Investors, International Conference on Emergent Business Models and Strategies For the Knowledge Economy, Impact on Business,Government And Society, organized by Indian Business Academy, Bengaluru, November 19-21,2009.
    • Viswanath N.S., R.Deepak, Patagundi,B., Emerging Lifestyle Formats in Indian Retailing - An Exploratory Analysis, International Conference on Emergent Business Models and Strategies For the Knowledge Economy, Impact on Business, Government And Society, organized by Indian Business Academy, Bengaluru, November 19-21,2009.
  • Dr.R.Sethumadhavan

    Dr.R.Sethumadhavan, Assistant Professor

    List of Research Publications:

    • Dr.Sethumadhavan R ,“Role of Job hopping and Search behavior on Employee Turnover intentions”, SEYBOLD Report Journal, Volume 15, Issue 9, September-2020
    • Sethumadhavan (2019), Campus recruitment practices at Recruitment process outsourcing companies, Acme Intellects International journal of Management, Social science and Technology, Vol.28, No.28, pp.1-13
    • Sethumadhavan (2019), Career planning & development framework for employees at IT companies, International review of Social sciences and Humanities, Vol.9, No.7, pp.260-    270.
    • Sethumadhavan,Kotravel Bharathi (2017), Impact of affective commitment on employee turnover intentions, International journal of management and development studies, Vol.6, No.10,pp-63-69.
    • Sethumadhavan, Kotravel Bharathi (2015), Impact of Job satisfaction and Immediate Superior support on the employee turnover intentions,Wide spectrum, Vol.4, No.4,pp33-40.
    • Sethumadhavan, Kotravel Bharathi (2015), Job satisfaction in the Automotive component companies in selected districts of Tamilnadu, Intercontinental Journal of Human Resource Research Review, Vol.3,Issue 10, pp.24-3.
    • Sethumadhavan, Kotravel Bharathi (2013 ), Impact of socio economic factors on turnover intentions, Wide spectrum, Vol.2,No.1,pp.60-67.
    • Sethumadhavan (2013), Employee motivation in automotive component companies in Tamilnadu ,International journal of management focus, Vol.3,No.1, pp.45-50.
    • Sethumadhavan (2013), Effectiveness of training in auto component industry- An empirical study, International journal of research in commerce, IT and management, Vol.3,No.2, pp.143-145.
    • Sethumadhavan, Hema Bhalakrishnan(2009), A Study on Customer Perception in  banking industry using gap analysis, BIFT’S Journal of International management and Research, Vol.1, No.3, pp.25-45.
    • Sethumadhavan (2009), Investment in Mutual funds, Kisan World, Vol.36, No.1. pp.58-60.
    • Sethumadhavan (2008), Store Brands in retail industry, Economic challenger, Vo.10, Issue10, pp.37-40.
    • Sethumadhavan (2008), Recruitment practices in India, Readers shelf,Vol.4, Issue No.11, pp.25-26.

    Papers Presented in Conferences:

    • Presented a paper entitled “Sustainable campus recruitment practices with respect to emerging trends at HR consulting companies in the International conference conducted by CHRIST ( Deemed to be University) on 20th January 2020.
    • Presented a paper in absentia entitled ‘A study on financial performance of scheduled commercial banks in India in the International conference conducted by Nehru Arts and Science College held at Bankok on 29th and 30th November 2017.
    • Participated in the workshop on ‘Application of SPSS AND Pivot table’ conducted by Nehru Arts and science college on 6th and 7th September 2017.
    • Participated in workshop on ‘Case method’ conducted by Nehru Institute of Technology on 21st July 2017.
    • Presented a paper titled ‘Consumer rights in India’ in the National conference held a GR Damodaran Academy of Management on 25th February 2016.
    • Presented a paper titled ‘ Social media marketing’ in the National conference on digital marketing conducted by GR Damodaran Academy of Management on 25th February2015.
    • Presented a paper titled ‘Soft skills training in engineering colleges’ in the National conference held at GR Damodaran Academy of Management on 5th &6th March 2014.
    • Presented a paper titled ‘Impact of Socio-economic factors on turnover intentions-An empirical study’ in the International conference held at GR Damodaran Academy of Management on 6th Februay 2013.
    • Presented a paper titled ‘Challenges in retail banking’ in the National conference held at SNR Sons College on 17th March 2012.
    • Presented a paper titled ‘Internet marketing’ in the National conference held at SNR Sons college on 17th March 2011.
    • Participated in the workshop on ‘Managing Trade Union –Textile industry perspective’ at Sardar Vallabhai Patel Institute of Textile Management on 7th May 2010.
    • Presented a paper titled ‘Private label brands in Indian retail industry in the National conference held at SNR Sons College on 20th March 2010.
    • Participated in the National level workshop on ‘Emerging trends in Service Sector on 15th May 2010 at Tamilnadu College of Engineering, Coimbatore.
    • Participated and presented a paper titled ‘Impact of global recession on employment opportunity’ in the International conference held on 18th February 2010 at Nehru Institute of Management Studies, Coimbatore.
    • Presented a paper at Dr.G.R.Damodaran College of Science in the UGC National seminar on 21st and 22nd August 2009.
    • Presented and co-authored the paper on ‘Opportunities in Educational institutions in the International conference held at San International Business School on 15th May 2008.
    • Presented a paper on ‘Port infrastructure and public risk in the National seminar conducted on 19th and 20th December 2007 at PSG College of Arts and Science, Coimbatore.
  • Dr.Karpagavalli. G

    Dr.Karpagavalli. G, AssistantProfessor

    List of Research Publications:

    • Darshan, G., & Karpagavalli G. (2022). A Study on Client’s Perception on Digital Marketing Strategy at a Machine Tool Manufacturing Company. Asian Review of Mechanical Engineering, 11(1), 29–32. https://doi.org/10.51983/arme-2022.11.1.3330
    • Dr. Karpagavalli. G., Shruti S Murthy, “An Empirical Analysis on “Choice of Characteristics in Identifying and Classifying Prospective Customers at Real Estate Firm” Journal of Purchasing, Logistics and Supply Chain Management System, Volume 2, Issue 1, March 2021
    • Dr. Karpagavalli. G., Kiran Kavalur, “A Study on Analysing the Benefits of Using AI in Recruitment Process” has been published in MAT journal entitled "Recent Trends in Data Mining and Business Forecasting" Volume 2, Issue 1,April 2021
    • “Towards Developmental Thinking on Social Innovation: A Conceptual Study” got published in International Journal of Research Culture Society, Peer-Reviewed, Refereed, Indexed Journal with ISSN: 2456-6683, Impact Factor: 5.245, Special Issue - 16, Jan – 2020 pp 25-29
    • “A Study on Opportunities and Challenges of implementing Digital Marketing strategies for sustainable Agribased Business Activities” with IJRAR-An International open access peer reviewed, UGC indexed referred journal Volume 6, Issue 2 April 2019(E-ISSN 2348-1269, P- ISSN 2349-5138) with Imp. Factor 5.75
    • “Gastronomical Tourism and its impact of Indian Tourism” with IJRAR”-An International open access peer reviewed, UGC indexed referred journal Volume 6, Issue 2 April 2019(E-ISSN 2348-1269, P- ISSN 2349-5138) with Imp. Factor 5.75
    • “Study on Business Analytics-A Solution for profitable and sustainable business development” for Intercontinental Journal of Marketing Research Review”-An open access peer reviewed, referred international research journal Volume 6, Issue 4 April 2018(ISSN 2321-0346) Online (ISSN 2321-1670) with Imp. Factor 5.603
    • “Green Marketing-opinion Analysis from selected producer and retailers of south Bangalore” for Asia Pacific Journal of Research and Management”-A Peer reviewed International Journal Vol-I, Issue XXIV, June 2016, (ISSN-2320-5504) Online (2347-4793) with Impact Factor of 0.829
    • “Nestle Maggie is on the shelves-A Case Study on delivering the business Strategy” for International Journal of World Research--A Peer reviewed International Journal ISSN:2347-937X, Imp Factor 5.42, Jan 2016
    • A Study on the possibilities of Green Marketing Practices for Small Scale Business-International Journal for Advanced Research in Commerce and Management ISSN:2395-0854 Volume:1, Issue2, July-December 2015
    • A Study on Green Tourism-A way for a sustainable development in tourism industry-International Journal of Research in Management & TechnologyISSN:2249-9563Volume: 5, No.4, August 2015
    •  “A study on the opportunities and challenges available for implementing green marketing strategies- a solution for sustainable business development” for Asia Pacific Journal of Research and Management”-A Peer reviewed International Journal Vol-I,Issue XXIV, Feb 2015, pp-147-153 (ISSN-2320-5504) Online (2347-4793) with Impact Factor of 0.829
    • “A Study on the role of Cloud Computing for Sustainable Business Development” for Global Journal for Research Analysis volume 3 Issue 11, Nov 2014(ISSN:2277-8160) listed and indexed with International ISSN directory, Paris – A peer reviewed and referred international Journal with Impact factor of 1.5408
    • ‘Viral Marketing –Insight’ for International Journal of Scientific Research volume 3 Issue 4, Apr 2014(ISSN:2277-8179) listed and indexed with International ISSN directory, Paris – A peer reviewed and referred Multi subject Journal with Impact factor of 1.8651
    • “A study on reasons for resistance to change and managing change”.” for an International Journal of Management volume 4 Issue 6, Nov-Dec 2013(ISSN:0976-6502) with Impact factor of 6.9071
    • “Green Marketing: An Insight” for an International Journal of Scientific Research(ISSN:2277-8179) with Impact factor of 0.3317
    • ‘Green Computing’ in the International Conference, organised by Society of Management and Behavioural Science, Jodhpur, Rajasthan in April 2011 ISBN number: 978-81-89547-95-0.

    Papers Presented in Conferences:

    • Presented a paper on “Developmental thinking on social Innovation-towards sustainable development” in the national conference conducted by LadyDoak College,Madurai during Jan 2020
    • Presented a paper on “Marketing Analytics “in the International Conference conducted at IFIM Bangalore during March 2017
    • Presented a paper on “Opinion Analysis on Green Marketing in the selected region” in the International conference conducted at Periyar Maniammai University During Feb 2017
    • Presented a paper on “A Study on the Opportunities and Challenges available for implementing Green Marketing Strategies- a Solution for Sustainable Business Development” in a National Conference conducted by Justice Hegde Institute of Management (JKSHIM), Mangalore on 29th and 30th December 2015
    • Presented a paper on’ Role of Cloud Computing for Sustainable Business Development’ in an International Conference at Periyar Maniammai University and won runner trophy during 6th and 7th of Nov,2014
    • Presented a paper on ‘viral Marketing –Insight’ in the National Conference conducted by Periyar Maniammai University, Thanjavur during March 2014.
    • Presented a paper on “The Problems and Prospects of Viral Marketing in Indian Business Scenario” in the International Conference held by CMR Institute of Technology, Bangalore during April 2013
    • Got Scholarship and presented a paper in the International Conference organised by Justice K.S.Hedge Institute of Management in association with University of Pennsylvania, USA, Erasmus Centre for Strategic Philanthropy, Netherlands, Makerere University Business School, Uganda and Penn state Harrisburg, USA entitled ‘A study on the implementation of Corporate Social Responsibility which leads to sustainable Business Development’ held on 29th -30th of December 2012.
    • Presented a paper entitled ‘Role of MIS in Business’ in the UGC sponsored National Conference conducted by Bharathiyar School of Management and Entrepreneur Development, Bharathiyar University, Coimbatore held on September 2012.Presented a paper entitled ‘Green Information Systems’ in the National Conference on “Go Green” Organised by DMI College of Engineering, Chennai in March 2011, ISBN number: 978-81-8371-382-5.
  • Dr. K.Suma Rao

    Dr. K.Suma Rao, Associate Professor

    List of Research Publications:

    • ‘Early Warning Signal to Detect Supply Chain Vulnerability’ FOCUS International Journal of Management Digest, Vol 7 No. 2 October 2011- March 2012. Published by IFIM B School.
    • ‘Performance Measurement System(PMS):a need to take a relook for the Fresh Fruits and Vegetable Industry’ National Conference on Innovations in Logistics and Supply Chain Management .Published as conference proceedings by DSCE.
    • ‘The Making of a Technocrat Entrepreneur’ story of Sandananda Maiya MTR published BY IFIM B School.

    Papers Presented in Conferences:

    • ‘Building Hybrid supply chain in the fresh fruit and vegetable industry using the Customer Order Decoupling Point (CODP)’ presented at 5th International Conference Convergence 2013 IFIM
    • ‘Early Warning Signal to detect Supply Chain Vulnerability for Fresh Fruits & Vegetables’ presented at 3rd International Conference Convergence 2010 IFIM
    • The importance of TIME based logistics in Horticulture Supply chains: A case of FF& V industry’ paper presented at the 7th International Conference conducted by PESIT.
  • Prof. Roopa U

    Prof. Roopa U, Assistant Professor

    List of Research Publications:

    • Roopa U,“A Study on employee Motivation and factors affecting Motivation” PrathiBodh, April 2017,ISBN:978-93-80506-20-3.
    • Roopa U, Sandesh Jain, “A study on use of social media and promotion through it: a Customer perspective”, International journal of Management And Social Science Research Review, Vol 1, Iss 17, 2015 Nov, ISSN: 2349-6746.
    • Roopa.U, “A study on perception of Bangalore public on Stock Market”, Proceedings, May 2015, ISBN: 978-93-83241-99-6.

    Papers Presented in Conferences:

    • “Influence of Social Media Applications on Education” Virtual International Conference on Advances in Mechanical Engineering Sciences & Management (ICAMESM-2020) at Dayananda Sagar College of Engineering, 7th to 9th of December.
    • “A Study on employee Motivation and factors affecting Motivation” National Conference on“Shapping the Future :Digitize India !Startup India” at SaiVidya Institute of Technology, Bangalore ,20th& 21 st April 2017.
    • “A study on the use of social media and promotion through it: a Customer perspective”, National Conference on Green computing Technologies, Dayananda Sagar Academy of Technology & Management, Bangalore, 7th May 2015.
    • “A study on Perception of Bangalore public on Stock Market”, National conference on Recent trends in Management, KSSEM, Bangalore, 28th May 2015.
  • Prof. Ramya H P

    Prof. Ramya H P, Assistant Professor

    List of Research Publications:

    • Ramya H P, Dr. Deepak. R (2020), “A Study on Factors Influencing Investment Habits of Women Investors in India” presented paper at the three day Virtual International Conference on Advances in Mechanical Engineering Sciences & Management (ICAMESM-2020), organized by Dayananda Sagar College of Engineering held from 7th to 9th of December 2020.
    • Ramya H P, Dr. Deepak. R (2020), “A Study on Constructs Influencing Women Investor Behaviour in Stock Market: A Cross Country Research Survey” presented paper at the Two Day International Conference on “Innovative Management Practices: Growth to Survival Tactics- Impact of Covid-19.”, organized by Nitte Meenakshi Institute of Technology, Bengaluru held from 9th to 10th of December 2020.
    • Ramya.H.P, Published a research paper in the UGC approved International Journal of Advance and Innovative Research, titled “VIRTUAL CURRENCY & ITS CHALLENGES”, Volume 5, Issue 4 ( XV ): October – December 2018. ISSN 2394 – 7780.
    • Published Research paper on “Demonetization of Indian Currency & Its Impact on Real Estate.” Published at NOVITAT 2016 - International Conference on 29th and 30th November 2016 with ISBN -978-93-85640-83-4.
    • National Conference On “Shaping the Future: Digitized India! Startup India!” Presented And Published Paper Titled “ GST- Business Impact Analysis On Manufacturing Sector” On 20th & 21st April 2017, Isbn:978-93-80506-20-3.
    • Research paper on “Technical Analysis with the Help of Technical Indicators with Special Reference to Tata Motors Ltd.” Published in international journal Sangrahana.
    • Presented a paper in National Conference on “ Emerging Indian Scenario – Harnessing the Opportunities” titled “A Study on Venture Capital Financing in India” on February 6th, 2015, at Sai Vidya Institute of Technology, Bangalore, and published in conference proceedings with ISBN no. 978-93-83241-82-8.
  • Prof. Muzammil Ahmed

    Prof. Muzammil Ahmed, Assistant Professor

    Papers Presented in Conferences:

    • One Day National Seminar on Role and Status of Women in India Organized by DSHRA Bijapur, Presented a Paper Titled “Opportunities and Challenges of Women Entrepreneurship in Hyderabad Karnataka Region in Karnataka State” on 19th January 2020.
    • Multidisciplinary International conference “Avant-Grade 2019 organized by Sheshadripuram first Grade College, Bangalore, Presented a Paper Titled “Customer Perception towards Brand Marketing” on May 18, 2019.
    • One Day National Seminar on Impact of Technology on Commerce management & science Organized by Jindal First Grade College for Women, Bangalore,, Presented a Paper Titled “720 degree performance Appraisal on Feb 15, 2019.
    • National Conference on Innovative Practices in Business Management Productivity and Environment Organized by SSMRV College, Bangalore, Presented a Paper Titled “Role of Government in developing Entrepreneurship” on 24th and 25th January 2019.
    • One Day National Seminar“Women Entrepreneurship” – National Conference, St. Francis De Sales College on 17th March, 2018.
  • Prof. Rahul G. Kargal

    Prof. Rahul G. Kargal, Assistant Professor

    Papers Presented in Conferences:

    • Presented the findings from a study titled,“Remote working – An opportunity for working professionals” at theNational Seminar on Business Dimensions in Digital Era – Challenges & Opportunities, Dayananda Sagar Business School (DSBS), Dec 19, 2019.
  • Dr. Ganesha K S

    Dr. Ganesha K S, Assistant Professor

    List of Research Publications:

    • Dr. Ganesha K S published an article titled “Impact of Covid-19 Scenarios on Tourism Industry and Social Media Usage: Strategies to Overcome” in Prestige International Journal of Management and IT Sanchayan” with ISSN No. 2277-1689 (print) 2278-8441 (online), indexed in Proxest, Volume 10, Issue 2 (2021), published on 18th July 2022.
    • Published article on “Creative Retention Strategies” at INDIANMBA.COM
    • Ganesha K S, “Study of Human Resource Accounting Practices,” IOSR Journal of Business Management, Volume 17, Issue 1.Ver. III (Jan. 2015), PP 22-24, e-ISSN: 2278-487X, p-ISSN: 23197668, Impact Factor: 3.52
    • Ganesha K S, Santhosh K V, “Trends in Wage Negotiations - A study with reference to manufacturing companies,” Sangrahana Refereed International Journal, DOMS –DSCE, Volume 5, Issue 1 (Dec 2015). PP 29-34, ISSN: 09757724
    • Ganesha KS, “Effectiveness of Advertisement on Purchasing Behaviour of Customers Towards Telecom Products and Services,” BIMS International Journal of Social Sciences and Research, Volume 3, Issue 2 (July/ August 2018). PP 73-81, ISSN: 24554839
    • Ganesha KS, Ganapati B Sinnoor “Involvement of Social Media Communities in Tourism Deliberation and Development: A study of selected Social Media Groups” as a Chapter in book Community Participation in Tourism Development in Emerging Countries, Excel Publications, Jan 2019. Editors: Dr. Ganapati B Sinnoor, Dr. Mohammed Zohair © Central University of Karnataka, Kalburgi. (ISBN No: 9789388237383)
    • Ganesha KS, Tyagaraj Sagar, “A Study on Customer Responsiveness towards Social Media Marketing with special reference to Online Purchase- A Demographic Analysis”, VICHAARA- An International Journal of Management, Volume 5, Issue 2 (April 2019). PP 10-17, ISSN online version (ISSN NO: 2347 4726) and ISSN print version (ISSN No: 2347 4076)
    • Ganesha KS, Ganapati B Sinnoor “Tourist and Followers Perception toward Karnataka Tourism: Content Analysis of Facebook and Twitter”, International Journal of Management and Economics, Volume 1, (May 2019). PP 69-83, ISSN 2231 – 4687, UGC Referred Journal No: -64206, Impact Factor-6.81 (SJIF)
    • Ganesha KS, Ganapati B Sinnoor “Significance of Social Media Marketing in Brand Awareness and Product Reach”, International Journal of Management and Economics, Volume 1, (May 2019). PP 201-205, ISSN 2231 – 4687, UGC Referred Journal No: -64206, Impact Factor-6.81 (SJIF)
    • Ganesha KS, Ganapati B Sinnoor “Tourist and Followers Emotions toward Karnataka Tourism: Sentimental Analysis of Twitter”, Studies in Indian Place Names, Volume 40, Issue 56 (March 2020). PP 659-670, ISSN 2394-3114, UGC Care Journal, Impact Factor-6.3 (RF)
    • Ganesha KS, Praveen SK, Santhosh KV “Wage Negotiations Trends in Manufacturing Companies”, Studies in Indian Place Names, Volume 40, Issue 56 (March 2020). PP 671-679, ISSN 2394-3114, UGC Care Journal, Impact Factor-6.3 (RF)
    • Ganesha KS, Ganapati B Sinnoor “Management of Tourism Experiences using Immersive Technology” as a Chapter in book Tourism and Hospitality: Theories and Practices, Bharti Publications, New Delhi, September 2020. Editors: Prof. Dipra Jha, Dr. Madhumita Mukherjee, Dr. Suvojit Ganguly, Sudipta Mukherjee, P. P. Khanna © Editors. ISBN: 978-93-89657-73-9
    • Ganesha KS, Ganapati B Sinnoor, “Effect of Covid-19 on Tourism Sector Information Technology as a Savior” as a Chapter in book, SKRGC Publications, September 2020. Editors: © Editors. ISBN:
    • Ganesha KS, Ganapati B Sinnoor, “Analysis of Factors Affecting Remembrance of Advertisements”, Sambodhi Journal, Volume 43, Issue 3, Version-15 (September 2020). PP 1128-1130, ISSN 2249-6661, UGC Care Journal.
    • Ganesha KS, Praveen SK, Ganapati B Sinnoor, “Patients Waiting Time Reduction Strategies for Treatment at Hospitals: A New Model”, Sambodhi Journal, Volume 43, Issue 3, Version-14 (September 2020). PP 1097-1101, ISSN 2249-6661, UGC Care Journal.
    • Ganesha KS, Ganapati B Sinnoor, “Conceptual Understanding of Social Media and Tourist Decision Making”, Shodh Sarita, Volume 7, Issue 28 (October to December 2020). ISSN 2348-2397, UGC Care Journal.
    • Ganesha. K. S., G. B. (2021, September). Sentimental Analysis of Space Tourism: Evidence from Twitter. New Space, 9(3), 148-150. doi:10.1089/space.2020.0052

    Papers Presented in Conferences:

    • Ganesha KS, Brijesh Singh “Advertisement- A change of Buying Decision of Parents”, National Conference on Innovation for Growth, Sustainability, Inclusion and preservation, T John College, Bangalore, Nat. Conf. Karnataka, 2016 (Jun 2016). © T John College..
    • Ganesha KS, Brijesh Singh “A Research on Customer Responsiveness towards Social Media Marketing at Bangalore”, National Conference on Competency Building strategies in Business and Technology for Sustainable development, SEA College of Science, Commerce and Arts, Nat. Conf. Karnataka, 2017 (11th February 2017). © SEA College of Science, Commerce and Arts, Published in the conference Proceedings with ISBN: 819333166-4.
    • Ganesha KS, Brijesh Singh “Stress Management: Cause and Effect”, National Conference on A Paradigm Shift in Managing Enterprise – The Emerging Future, Indo Asian Academy Degree College. Nat. Conf. Karnataka, 2017 (17th March 2017). © Indo Asian Academy Degree College, Published in the conference Proceedings with ISBN: 938653715-X.
    • Ganesha KS, Brijesh Singh “Effectiveness of In-Store Communication on Purchasing Behaviour of Customers in Garment Retail Industry at Bangalore” in the National Conference on Neoteric Advances and Predicaments in Business environment, Global Academy of Technology. Nat. Conf. Karnataka, 2017 (23rd March 2017). © Global Academy of Technology, Published in the conference Proceedings with ISBN: 978-163535358-7.
    • Ganesha KS, Ganapati B Sinnoor “Involvement of Social Media Communities in Tourism Deliberation and Development: A study of selected Social Media Groups” in the International Conference on Community Involvement in Tourism Development in Emerging Countries, Sponsored by Incredible India - Ministry of Tourism, Government of India at Central University of Karnataka, Kalburgi. Int. Conf. Karnataka, 2019 (3rd to 5th January 2019). © Central University of Karnataka, Kalburgi, published as a Chapter in Edited Book.
    • Ganesha KS, Ganapati B Sinnoor “Promotion of Tourism Destination: Role of Social Media and Limits of Being a Smart Tourist” in the International Conference on Smart Tourism, Smart Destinations and Limits of Being Traveller, Indian Institute of Tourism and Travel Management, Gwalior. Int. Conf. Madhya Pradesh, 2019 (18th – 19th February, 2019).
    • Ganesha KS, Tyagaraj Sagar, “A Study on Customer Responsiveness towards Social Media Marketing with special reference to Online Purchase- A Demographic Analysis” in the National Conference on Techno – Management, Centre for Techno – Management, Vivekananda Institute of Management Studies, Coimbatore. Nat. Conf. Tamil Nadu, 2019 (22nd February 2019). © Vivekananda Institute of Management Studies, Coimbatore. Published in VICHAARA- An International Journal of Management, Volume 5, Issue 2 (April 2019). PP 10-17, ISSN online version (ISSN NO: 2347 4726) and ISSN print version (ISSN No: 2347 4076).
    • Belavadi Nikhil, Ved Prakash, Ganesha KS, “Internet Banking - Benefits and Challenges in A Developing Economy” in the National Conference on Techno – Management, Centre for Techno – Management, Vivekananda Institute of Management Studies, Coimbatore. Nat. Conf. Tamil Nadu, 2019 (22nd February 2019).
    • Ganesha KS, Ganapati B Sinnoor “Analysis of Tourist Images in Instagram towards Karnataka Tourism using Analytical Tools: Sentimental and Location Approach” in the 7th International Conference on Business Analytics and Intelligence, Indian Institute of Management, Bangalore. Int. Conf. Karnataka, 2019 (05th – 07th December, 2019). Published in the Conference Proceedings.
    • Ganesha KS, Praveen SK, Ganapati B Sinnoor “Impact of Education Stream on Digital Media Usage and Interaction” in the 7th Northern Regional Social Science Congress on “Social Sciences and Nation Building: Issues and Challenges”, ICSSR-NRC and Uttar Pradesh Rajarshi Tandon Open University, Prayagraj. Int. Conf. Uttar Pradesh, 2020 (02nd – 04th February, 2020).
    • Ganesha KS, Ganapati B Sinnoor “Effect of Covid-19 on Tourism Sector Information Technology as a Savior” in the International E-Conference on “The Challenges and Rehabilitation Avenues in the Context of Covid-19”, Madurai Kamaraj University, Madurai, Tamil Nadu, Int. Conf. Tamil Nadu, 2020 (12th - 14th August 2020). © Madurai Kamaraj University, Published in the conference Book of Abstracts with ISBN: 9788194484332.
    • Ganesha KS, Ganapati B Sinnoor “How Social Media Affect Tourist Behaviour” in the International Unequal World Conference , Unequal World, RAiS, ConSciens, IPSEC, 777, United Nations Plaza, New York, United States of America, Int. Conf. New York, United States of America, 2020 (28th - 29th September, 2020). © Unequal World, New York, United States of America, Published in the conference Book of Abstracts with ISBN: 978-1-945298-29-5.
    • Ganesha KS, Praveen SK, Ganapati B Sinnoor “Effect of Social Media on Youth’s Behaviour Development” in the International Unequal World Conference , Unequal World, RAiS, ConSciens, IPSEC, 777, United Nations Plaza, New York, United States of America, Int. Conf. New York, United States of America, 2020 (28th - 29th September, 2020). © Unequal World, New York, United States of America, Published in the conference Book of Abstracts with ISBN: 978-1-945298-29-5.
    • Santhosh KV, Ganesha KS “Analysis of Gender and Behavioral Development of Employees using Transactional Analysis” in the International Unequal World Conference, Unequal World, RAiS, ConSciens, IPSEC, 777, United Nations Plaza, New York, United States of America, Int. Conf. New York, United States of America, 2020 (28th - 29th September, 2020). © Unequal World, New York, United States of America, Published in the conference Book of Abstracts with ISBN: 978-1-945298-29-5.
    • Ganesha KS, Ganapati B Sinnoor “Challenges Faced in Learning and Acquiring Social Skills and Developmental Skills by College Students” in the Three-Day International Conference on Current Trends and Future Challenges in Education (ICTFCE 2020), Vellore Institute of Technology, Chennai, Tamil Nadu, Int. Conf. Tamil Nadu, 2020 (7th - 9th October ,2020). © Vellore Institute of Technology, Chennai.
    • Ganesha KS, Ganapati B Sinnoor “Tourist and Followers Perception toward Karnataka Tourism: Sentimental Analysis Using Social Media Analytics” in the 04th International Conference on Marketing, Technology and Society 2020, Indian Institute of Management- Kozhikode, Kerala, India (07th – 9th December, 2020). © IIMK, Kerala, India, Published in the Conference Proceedings with ISBN: 978-93-5419-748-2.
    • Praveen SK, Ganesha KS, Ganapati B Sinnoor “Social Media Addiction and Youths” in the 04th International Conference on Marketing, Technology and Society 2020, Indian Institute of Management- Kozhikode, Kerala, India (07th – 9th December, 2020). © IIMK, Kerala, India, Published in the Conference Proceedings with ISBN: 978-93-5419-748-2.
    • Ganesha KS, Ganapati B Sinnoor “Impact of Covid-19 Scenarios on Tourism Industry and Social Media Usage: Strategies to Overcome” in the 12th International e-Conference on “Digitalization as Vehicle for Innovation, Organizational Growth and Effectiveness", Prestige Institute of Management, Gwalior, (M.P), India, (19th – 20th December, 2020). © Prestige Institute of Management, Gwalior, (M.P), India.
    • Ganesha KS, Ganapati B Sinnoor “The Intersection of Advertising Ethics and Culture in the Context of Social Media” in the International e-Conference on “Recent Advancement in the Area of Management, Social Sciences, Information Technology and Travel & Tourism", Indirapuram Institute of Higher Studies, Ghaziabad, (U.P), India, (19th – 20th March, 2021). © Indirapuram Institute of Higher Studies, Ghaziabad, (U.P), India.
    • Ganesha KS, Ganapati B Sinnoor “Impact of Social Media and Immersive Technologies on Maritime Tourism” in the International Virtual Conference on “Impact of Industry 4.0 on Maritime Business Opportunities", AMET Business School, Academy of Maritime Education and Training (Deemed to be University) Chennai, (Tamilnadu), India, (22nd – 23rd June, 2021). © AMET Business School, Academy of Maritime Education and Training (Deemed to be University) Chennai, (Tamilnadu), India.
  • Dr. Anuradha Yadav

    Dr. Anuradha Yadav, Assistant Professor

    List of Research Publications:

    • Dr. Anuradha Yadav published an article on “New-Age Asset Management Companies in Post-Pandemic India” (2022). In S. R. Das, S. Kumar, N. Agarwal, & S. K. Anand, System Reboot: The Life after COVID, 139-147. Greater Noida, UP, India: S Sharda Global Research Publications.
    • Dr. Anuradha Yadav published an article on “Disruptive Turnaround Strategies towards Niche Markets & Clean Energy Sustainability: Entrepreneurial Grit & Business Model Innovation by Dee-Piping Systems” (2022), Real Life Management Case Studies (pp. 121-136). Namya Press.
    • Dr. Anuradha Yadav published an article on “Arbitrage Pricing Theory and its relevance in the Modeling Market” (2021). Management Dynamics, 21(2), 18–28.
    • Shishpal, Yadav, A., Kumar, P. & Parmod (2021). Impact of Covid-19 on Consumers’ Essential Buying Behavior – An Indian Perspective. International Journal of Management (IJM), 12(1), 303–314.
    • Saini, V. P. & Yadav, A. (2020). Effects of confirmation, perceived usefulness, and satisfaction on consumers' continuance intention: A study of Indian online shoppers. Proceedings of "12th Annual National Conference”, held at ‘Haryana School of Management, Guru Jambheshwar University of Science & Technology, Hisar’, February 06-07, 414–426.
    • Saini, V. P. & Yadav, A. (2019). Effect of Gender, Status of Living, and Occupation on Website Quality: An Indian Online Shoppers Perspective. Humanities and Social Science Studies, 8(1), 12–23.
    • Saini, V. P. & Yadav, A. (2019). Online Shopping: Why or Why not? Remarking: An Analisation, 4(2), 102–111.

    Papers Presented in Conferences:

    • Participated and Presented a research paper titled “Effects of confirmation, perceived usefulness, and satisfaction on consumers’ continuance intention: A study of Indian online shoppers” in the ‘12th Annual National Conference on Business and Management’ held at Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar on Feb 6-7, 2020.
    • Participated and Presented a research paper titled “Online Shopping: Why or Why not?” in the “11th Annual National Conference on Business and Management” in the ‘11th Annual National Conference on Business and Management’ held at Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar on Feb 7-8, 2019.
    • Participated and Presented a research paper titled “Consumer Behavior regarding Online Shopping: A Survey of University Post-graduation Students” in the ‘10th Annual National Conference on Business and Management’ held at Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar on Feb 8-9, 2018.
    • Participated and Presented a research paper titled “Role of Electronic Word of Mouth (e-wom) in Mobile Shopping” in a ‘National Seminar on Governance in E-Commerce: Contemporary Issues & Challenges’ held at Maharshi Dayanand University, Rohtak (Haryana) on March 27-29, 2018.
    • Participated and Presented a research paper titled “Consumer Behavior regarding Shopping via Smartphones: A survey of University Post-Graduation Students” in an ‘International Conference on Sustainable Development through Cooperatives’ held at Central University of Haryana on March 26-27, 2018.
    • Participated and Presented a research paper titled “Impact of Social Networking Sites (SNSs) on Academics: A survey of University Post-Graduation Students” in ‘10th International Conference on Strategies for Promoting Inclusive Development (IC-SPID2018)’ organized by Dr. Bhim Rao Ambedkar College, University of Delhi, India in Association with South Asia Management Association, on March 17-18, 2018.
    • Participated and Presented a review paper titled “Antecedents of Consumers’ Mshopping Continuance Intentions: A Review of Literature" in the 'National Seminar on Managing Business in the Era of Transformation’ held at Kurukshetra University, Kurukshetra, Haryana on March 08, 2018.
    • Participated and Presented a research paper titled “Impact of Higher Education on Online Shopping Behavior: A Survey of University Students” in a ‘Multi-Disciplinary National Seminar on Paradigm Shift in Indian Higher Education System’ held at Government P.G. College, Narnaul, (Haryana) on Feb 16-17, 2018.
  • Dr. Vishal Shukla

    Dr. Vishal Shukla

    List of Research Publications:

    • Dr. Vishal Shukla published an article titled “Tourists' motivation towards destination visit intention: Scale development and Validation in International Journal of Tourism Policy Vol. 12 No. 2 DOI: 10.1504/IJTP.2022.122234 (ABDC and Scopus).

PGCET - MBA: B158


Contact Info- Mob: 9353754026  |  Email: dscedomsvtu@gmail.com

Shavige Malleshwara Hills, Kumaraswamy Layout, Bangalore - 560078